Dr. Habib Noorbhai (Mr South Africa 2017) is a Researcher in Sports Science, a presenter, speaker and humanitarian. He completed a BA in Sport Psychology (UJ), Honours in Biokinetics (UKZN), MPhil in Biokinetics (UCT) and a PhD in Exercise Science at UCT.

In 2013, he was among South Africa’s top 100 brightest young minds and in 2015, he was nominated among Mail and Guardians top 200 young South Africans. He was also included in Fast Company South Africa’s Top 30 creative people in business for 2017.

Habib has been featured on a variety of television shows, both as a professional and as Mr South Africa. Some of these included: Top Billing, Mela, thrice on Expresso, eNCA and SABC News. In 2015, he had his own sport and health show on OpenViewHD and a radio show on Hashtag Radio. He is also a frequent expert guest on Cape Talk and Radio702 discussing relevant topics on sports science, exercise, health, community engagement and leadership.

Habib also founded a non-profit organisation in 2013 called The Humanitarians, a volunteer-based organisation, whereby various community projects and programmes are conducted through sport, health, education, sustainability and innovation. These programmes are also conducted through Habib’s current reign as Mr South Africa 2017 to spearhead change and making a difference in society.



Habib Noorbhai - Top Quote

The truth (science) behind waist corsets

Dedication, perseverance and mind over matter, NOT a waist corset or a quick-fix

In women’s health, the waist corset or waist trainer has created plenty of hype in recent times, as well as improvements in the design of the corset in the last few decades. A number of women around the globe have started to use these in order to acquire the desired waistline and waist-to-hip ratio. Many of which need such a garment for a variety of reasons: reducing belly fat, firming the waist area, reducing cellulite or for having a slimmer waist.

waist training corset reviews Komene Waist Trainer Corset with Three Rows of Hooks Yellow Leopard

Women need to make careful, informed and healthy decisions before considering a waist corset. The elasticity of the corset is so significant that it can affect any type of change, whether positive or negative. However, there are both pros and cons to such an intervention and/or item. It might work better for ladies who have a waist-to-hip ratio of less than 0.9 but what about those who have a waist-to-hip ratio of more than 0.9? This would be particularly challenging.

One positive aspect is that the corset may serve as a ‘reminder’ for tucking in your belly, hence core stability exercises are induced. Thus reminding you of maintaining an erect posture that is a key feature of adequate waist circumferences and strength. If it is fit on too tightly, it can cause some discomfort, difficulty breathing and heartburn. It is also particularly risky for women to use it post-pregnancy. The ultimate key to losing your post-pregnancy belly fat is post-natal exercises. This should be coupled with pre-natal exercises at the three trimesters of your labour accompanied with a healthy eating plan.

With waist management, there are other integral factors that one can’t miss and forget: nutrition, targeted training, footwear and activities during the day. Celebrities are probably endorsed by industry to wear these and therefore claim numerous benefits. Therefore, one cannot base the rationale of using it from the benefits of three or four well-known people where there are actually hundreds of non-celebs for whom it has not worked.

So how does one alleviate their ‘waist challenges’ or improve the look of their waistline? Exercises such as bicycle crunches, ankle taps, sit-ups (not crunches), mountain climbers and planks are good examples of useful activities. In addition, one should also do flexibility exercises and consider moderate yoga to assist in stretching the waist and hips.

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Eating plays a crucial role and if one wants to reduce their body fat percentage, one should refrain from such foods and drink containing sugars, salt and refined carbohydrates.

A crucial note that everyone should be aware of is that in the performance and human movement sciences, there is no ‘one-size-fits-all’ approach – literally – the corset might not be the perfect fit for you or work for you! The waist trainer may portray its presumed benefits but everyone will react to it differently. In reaching any of your health and fitness goals, it takes dedication, perseverance and mind over matter - not a quick fix.

Dr. Habib Noorbhai (Mr South Africa 2017) is a Researcher in Sports Science and a Health and Wellness consultant. He is also a speaker and presenter. He completed a BA in Sport Psychology (UJ), Honours in Biokinetics (UKZN), MPhil in Biokinetics (UCT) and a PhD in Exercise Science at UCT.

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  • It was a great pleasure to supervise Habib Noorbhai. He has unique abilities that I have not previously experienced in any of the PhD students I have assisted. I have not ever experienced this combination of personal abilities and drives in any other student. Other characteristics that I appreciated are his ability to be fearless – he is not daunted by any task he sets himself – and his desire to push the boundaries of knowledge, regardless of the personal consequences.

    ~ Prof Tim Noakes, Emeritus Professor, University of Cape Town

  • Habib was warmly welcomed by the Redbacks team and staff and fitted in well. He carried out his duties diligently and efficiently. The players and staff had only had praise for his experise and enthusiasm during the CLT20 tournament and this was much appreciated by all. Habib also showed initiative outside his core duties by assisting the support staff on training days and always doing this to the best of his abilities. During this time, Habib had been well-organised, reliable and responsible.

    ~ Simon Cain, South Australian Redbacks Cricket, 2010

  • The service that I received from Habib Noorbhai was more than satisfactory. Habib was considerate about the fact that I had limited assistance with very limited time. He was more than helpful in terms of structuring my work, checking the content, and all other features of my work. I would recommend his assistance to any other person who needs guidance in similar tasks. Mr Noorbhai was patient, understanding and encouraging at all times. I would like to thank Mr Noorbhai for his assistance with my thesis completion.

    ~ Nicholas Christelis, University of Cape Town student, 2014.

  • Whomever Habib speaks or presents to, he does so with such enthusiasm, practically and is highly adaptable to his audience and the genre. It is a pleasure to listen to his unique insights and perspectives. One can't help but feel inspired to do and be more after interacting with him.

    Taahira Goolam Hoosen, University of Cape Town, 2016